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The LifeVantage Story

Imagine a product with the potential to change the world stuck on a retail shelf with its story untold. This was Protandim's beginning--but not its end. While Protandim sat mixed with trendy vitamins and other nutritional supplements in the retail world, a group of inspired individuals were preparing the way for Protandim's story to reach thousands of people.

Thanks to the innovative and breakthrough research of Dr. Joe McCord, Protandim had its moment of fame when it appeared on ABC "Primetime" in 2005 and propelled the product and the company into the national spotlight. U.S. retail sales of Protandim boomed momentarily but the product was quickly lost again in the glut of nutraceutical products on the shelf. Although familiar with the product, retail store clerks didn't have the proper motivation or knowledge to share Protandim's full story.

David Brown, President of LifeVantage Network, recognized Protandim's potential. In a bold and daring move, he removed Protandim from retail shelves and instead implemented a network marketing business method better suited to distribute Protandim and share its story, in the process creating a new company called LifeVantage.

Today, LifeVantage is a burgeoning science-based nutraceutical company dedicated to helping people to become better, creating and living a legacy, and living a life of purpose by helping others improve their physical and financial health.

In a way, Protandim acts much like LifeVantage: they both help people to become better. Protandim, the Nrf2 Synergizer, works at the level of your DNA to help your body do what it is already programmed to do. At LifeVantage, we're working to help you become better, to maximize your potential using the traits, talents and unique genetic characteristics that make you the person you are familiar with deep inside.

Our team of dedicated professionals stands ready to help you change your life. We're with you every step of the way, supporting you as you share the story of Protandim and the LifeVantage business opportunity. We are here to help you build your team and make yourself, your life and the world better.